I am am very excited to announce the expansion of my
consulting practice to include Property Styling (aka Home
Staging). As a former Real Estate Sales Agent who grew up in the
business with both parents Real Estate Brokers, I can truly attest to the value
of a well presented interior space. There are so many areas in life where
your built environment has such an impact on you and most of the time, we don't
even know it.
You see, for as long as I can remember, I have been
fascinated with a harmonious, balanced, matching environment that flows from
room to room. My little brother used to purposefully misplace
items, then hide and see how long it would take for my mom and I to notice and
giggle away as he watched us 'organize'. Now, he and others satisfy this
little prank by leaving cupboard doors open or not pressing clear on the
microwave.
Yes, all these little idiosyncrasies drive me
bonkers!!
Did
you know that industry studies show that by spending as little as 1% of the
value of your property on its presentation, you can increase the price by as
much as 10-15%?
Your styling should, “…resonate with your
target market. In the twenty-first century, we must learn to look at buildings
not as objects but as advertisements and destinations. We are no longer
consuming objects but sensations; even lifestyles… buildings are not about
where we live, but how we imagine ourselves to be.”
Brandscapes, Anna Klingmann MIT Press
Cambridge 2007
Home
Staging is the process of styling a home for sale. The theory behind Home
Staging is to prepare the home in such a way that it stands out from others on
the market, and appeals to a wide audience.
A
potential buyer must be able to walk through the door and imagine themselves
living there. The more neutral a property is, and the more uncluttered and free
of personal items, photos etc., the easier it will be for the client to
envisage themselves living there.
Just
like meeting a person for the first time, the first visit to a property is
tremendously significant. Therefore, presenting it in the best way possible is
the secret to reeling in and dazzling a potential buyer. With this in mind, and
because we know that sometimes all a property needs to realise its full
potential is a little change here and there, hiring a Property Stylist is your
secret sales weapon.
Creatively
Yours,
Brandelyn
Dip.
Interior Design
Cert.
Home Staging & Property Styling
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